10 Best Tips for Marketing Your Small Business

best-tips-for-marketing-your-small-business

Small business often starts with a lean budget. The inventory, and other costs cover up the entire investment and the marketing plan is often overlooked.

I feel your pain.

I was frustrated with this problem when I first started out. Advertising my small business seemed almost impossible as the costs were way out of my budget.

Then I started a venture for finding cheap ways to market my business and soon found out that the best ways of marketing your small business are not entirely different.

The key is to look!!

But how do you find the time and energy to look for the ways when you should be executing them already?

I have carefully picked out these 10 best tips of marketing your small business from my experience in searching for cheap ways to market my business. This article is an extract of my alpha and beta testing of marketing in a budget.

There is no RIGHT Formula:

Some say it is SEO while others advise to work wonders on social media platforms.

Let me tell you that no formula can work for you until you make the right product and know your audience.

I have seen people investing into endeavors of marketing a product that is well working but not needed in the market. You just can’t do it!

The best marketing strategy for small business is not a simple phenomenon but a combination of different activities.

Keep in mind that there is no universal formula for better marketing!

Deliver What They Need When They Need:

Bill Gross, the founder of Idea Lab, discovered in a research that the most essential feature for the success of a startup is timing. It accounts 41% in the success rate of a startup.

The design and content of your ad may be right but can’t do much if not delivered at the right timing.

The human mind is sometimes hard and sometimes easy to incept.

Analyze and find out what is the right timing for you to advertise your product or service.

The needs of your customers are your success.

Facebook Advertising:

Facebook reported that 2 million businesses of different sizes advertise on their platform.

Why aren’t you one of those?

Why should you?

Well, because it is inexpensive, precise, and effective.

When I started advertising my small business, I found out that advertising on social media platforms such as Facebook is an effective and relatively a cheap way to market my business.

Advertising on Facebook allows you to target the audience specifically.

Google Adwords:

Google processes 40,000 searches every second, amounting to 3.5 billion searches per day and a whopping 1.2 trillion searches per year worldwide!

With this much amount of searches you just can’t afford to not advertise on Google.

Google is the Don of online advertising and offers good packages too.

There are various criteria for placing an ad on Google and you should study those.

You can read a guide here: Google AdWords Made Simple: A Step-by-Step Guide

Content Marketing:

Believe it or not but content marketing is the most important element in marketing strategy for small business.

But you need to keep the following points in mind while investing in it.

  • It is long term: Remember that content marketing is a strategy that pays huge benefits in long term. Right content marketing never pays huge instantly but takes time to build the audience. But once it does, it does with great magic.
  • SEO: Content marketing requires not only the content but optimized content. Researching for keywords is just as important as the content itself. Do research on SEO before you start your content marketing plan.
  • Relevancy: Your content should be relevant. People are compelled to read something that makes them curious. Make huge headlines of topics that are trending or it is useless to market with content.
  • Quality: Don’t just write for attracting audience but to make them stay too. Create valuable content so that they become your fan.

Consistency: The best marketing plan is the one that gets updated consistently. Do not let your content be stagnant! Keep researching and add more value to your content consistently.

Organic Social Media:

We talked about advertising on Facebook. Now we will talk about how you can increase your sales on social media platforms without paying.

There were 2.32 billion active users on Facebook in the fourth quarter of 2018. More than the fourth of the entire population is active on Facebook, why shouldn’t your business?

Although advertising on Facebook is a good idea it doesn’t mean that you cannot grow your business without it.

Keep the following principles in mind while increasing your organic growth on Facebook

  • Be Consistent: A user might skip your one post or two but they can’t keep doing it. When they see your posts regularly it sends a message of trust. They think that your business is making an impact. You are working hard. Be consistent and engage more audience.
  • Be Attractive: Design is crucial for the organic growth on any social media platform. It makes the content attractive and engaging. Hire a good designer for making the posts more attractive.
  • Shout Out Loud:  Make catchy headlines for your post. Keep in mind the headlines of a newspaper while creating a headline for your posts. It is the first thing that the user sees so it is perhaps the most important aspect of all time.

This is perhaps the most direct and effective way of the cheap ways to market your business.

What is unique about it?

Email marketing differs from the other methods in its unique approach. An email with the content and approach reaches the customer’s inbox directly.

And an email with a catchy headline attracts the customers and often compels him to buy your product.

Email Marketing:

This is perhaps the most direct and effective way of the cheap ways to market your business.

What is unique about it?

Email marketing differs from the other methods in its unique approach. An email with the content and approach reaches the customer’s inbox directly.

And an email with a catchy headline attracts the customers and often compels him to buy your product.

Join Business Groups:

This is the most forgotten part in the marketing strategies. We are often so involved in the customers that we forget that it is essential to discuss your model, product, and strategies with the businessmen.

One of the best ways of marketing your small business is to join local or international business groups.

What it does is that it helps you furnish and polish your business ideas and strategies. Discussing ideas with the like-minded people is always fruitful for you.

Find such groups in your locality or join one on the social media.

Speak about your business:

The best strategy would be when you speak for your business yourself.

Learn storytelling and practice public speaking. Then find seminars or sessions in your locality and try to join as a speaker.

You go and speak about the vision of your business and how it can deliver effectively.

The front of your vision lies in the products or services but what is behind it?

What is your vision?

Why do you want to grow?

Tell the people why and what you want to serve!

Do Webinars:

People love it when it is free and educational. Take out some time to teach your audience. It can be about anything. It doesn’t have to relate your business. You can tell them the story of your struggles or lessons you learned.

The point is to appear and make them feel that you are there to serve them.

You can always hint at your products too.

The first goal of your marketing should be to reach as much people as possible. The second one should be to engage that audience and the third should be to pitch the right deals.

When you try to look for the cheap ways to market your business, you might forget to keep an eye on the best ways of marketing your small business. Try to find a way in between.

The 10 best ways of marketing that I have mentioned in this list are proven in my experience. I have outlined some details for you but I recommend in-depth research about every single approach before the trial.

Experiment with not only these approaches but do come up with your own unique ways to market.

Whatever you do just keep the following line

“Stopping advertising to save your money is like stopping your watch to save time.”- Henry Ford.

Conclusion:

The first goal of your marketing should be to reach as much people as possible. The second one should be to engage that audience and the third should be to pitch the right deals.

When you try to look for the cheap ways to market your business, you might forget to keep an eye on the best ways of marketing your small business. Try to find a way in between.

The 10 best ways of marketing that I have mentioned in this list are proven in my experience. I have outlined some details for you but I recommend in-depth research about every single approach before the trial.

Experiment with not only these approaches but do come up with your own unique ways to market.

Whatever you do just keep the following line

“Stopping advertising to save your money is like stopping your watch to save time.”- Henry Ford.