Website Design for Small Business Growth
Have you ever thought of what is the quickest way to grow your small business?
The answer is right infront of you – a digital medium, which enables you to connect with thousands of people easily. Most of the buyers search for a particular product online before buying it. If they don’t find you in their results, it can hurt your business significantly.
For enhancing your online presence, a website is the first thing on the checklist. Find why, how and where to get a perfect website design for your small business:
Why Your Small Business Needs a Website?
Having a website for your small business can have a great impact on your business’s growth. A website allows small businesses a significant opportunity to compete with the large sharks in the business. If your website is optimized correctly then it can create crystal clear visibility for the business and attract more clients and customers.
People like to look at a business website and not the business cards these days. A website allows customers to assess the business better and easier. The rise of business in our age has naturally attracted a significant amount of scam.
Consumers have become more cautious than ever and like to research well before placing any order. The structure of the website for a small business should portray a clean and credible image to customers for winning their trust and make them return for more business.
The trend of the website has increased so much that if you don’t have an online presence for your small business today, you are not into business at all. Following are the most obvious reasons to have a website for your small business:
- Establish Credibility:
A business with a website looks much more credible than the one without it. Customers look for credibility in the seller before considering the purchase. Having a website for your small business tells the customers to look at you as a brand and not a regular business.
- Builds Trust:
Every small business owner starts with a long-term business plan which requires more returning customers rather than irregular ones. They try to build a base of trusting customers and a website allows this. A website makes the customers feel more comfortable doing business hence the trust builds.
- Engage Visitors:
A website allows businesses to display all sorts of content related to their business. From pop-ups to about us, product details and even promotions. This helps in engaging the audience for a longer period of time and build relationships. Which converts a visitor into a customer.
- 24/7 Support:
One thing the customers love having is support. A website for your small business will allow you to support your customer 24/7/365 which will boost your business’ growth.
Impact of a Website on a Small Business
The increasing costs of properties have made many people start their businesses from home. However, a business located inside your home doesn’t look credible or even legit. A digital storefront for your home-based business provides you the opportunity to look like a brand sitting in your home.
Websites haven’t just made an impact over home-based small businesses. The stores having an actual physical location are building their web presence as well. The large stores like Barnes and Noble, Nike, Michael Kors have made a significant online presence through a website. This way the physical stores can increase their reach outside their locations.
Another great impact made by the websites on business is the transparency and information about the products. A website allows you to display the most detailed information about your product, demonstrations, and even more details if the customer demands. This amazing impact allows businesses to communicate with their customers around the world and build a larger audience.
Read more: Best Website Designs for Small Businesses
Advantages of having a Website
The impact websites have made upon the world of business is phenomenal. The entire marketing industry has shifted from conventional methods to smarter moves such as Search Engine Optimization and Search Engine Marketing. There are hundreds of advantages that businesses gain from having a website. Here are some of them:
- Website helps Build a Brand:
People love to buy from brands and small businesses don’t have the capital to open up a shop like that. A website allows small businesses to have a digital store that represents the business as a brand. The cost of building a professional looking website is much less than renovating a physical shop.
A website allows you to display your information such as address and contact numbers in the most stylish ways possible. The more information you add about your business the more people will trust you. Resulting in building trust and showcasing business as a serious brand.
- Website helps Capture the Market:
87% of the customers search online before purchasing any product. People frequently search for their queries on search engines. The website that ranks better on Google gets the more sales. Most of the products are sold this way as they solve the problems and fulfill the needs of the customers. If your business doesn’t have an online presence then forget about that 87 % of the customers.
- Website helps in Business Growth:
A website enables a business owner to showcase different forms of information for multiple purposes. You can share your business story with your customers on your website, share videos showing how you work, sell services or book appointments, get clients from all over the world and it also helps build a community.
Website Enables Clever Ways of Marketing:
In the past, businesses had to use radio, television, and newspapers to market their services or products. All of these mediums are widely read but the problem is that your ad looks nothing else than a spam in these places. People hate looking at ads and the entire purpose of marketing is ruined. A website allows you to use clever ways of marketing such as through social media, blogging, email marketing and more.
- Social Media & Website:
A website enables you to connect your social media accounts to your website. This helps in driving the audience to your social media and increase followings. You can also place your Instagram feed by linking it to the website. This will help your audience to keep in touch with your Instagram as well. There’s also a possibility of linking the Messenger Chatbot to your website in order to get messages directly to your business page.
You can start a blog on your website and tell your stories to the audience. With a little help of Search Engine Optimization strategies, you can build a great audience if you are able to do blogging consistently. Later on, you can monetize it with Google Adsense or sell your own services.
- Email Marketing:
Simple tools like Mailchimp allows you to collect the email addresses of potential customers on your website. Then you create a smartly crafted email and pitch it to the collected addresses. It is one of the best marketing tools as it allows the business owner to reach the client’s mailbox directly.
Small Business Website Statistics:
If the reasons and benefits of having a website for your small business weren’t enough then here are some of the statistics that might make up your mind for having a website for your small business.
Here are some of the statistics that Clutch.co found during their research:
- Approximately two-thirds (64%) of the small businesses depend upon websites as a gateway to connect with customers.
- Nearly 81% of the small business websites are mobile friendly and the percentage will increase to 94% in 2019.
- 28% of small businesses spend less than 500$ on the website.
- Small businesses report cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website.
- Nearly 80% of the customers research online before buying a product.
- More than half of the traffic on a website comes through Search Engines.
- Approximately 38% of the visitors jump off the site if the design isn’t appealing.
- The websites have only 50 milliseconds to impress their visitors.
- 85% of the adults have the opinion that the mobile version of the business website should be better than the desktop one.
- Brand presentation on a business website increases the revenues by 23%.
Small businesses can easily make a mark if they use a website to enhance their digital presence. Look at it like this; Your small business of selling shoes can’t buy a physical shop as good as Nike’s but you can build a website equally good as theirs.
This impact of websites on business has revolutionized the industry and opened up gates for young and amateur small business owners. Now is the time to get started with an amazing website for only $30/month & show the world what you are capable of!